I encourage my clients to embrace change to fully express who they are and the way they
work, exercise, explore, entertain and have fun. It’s part of my onboarding process to ask
questions, carefully listen and analyze to transform vague ideas, needs, passions and
goals into a functional design. Yet after many years, I had not taken a step back to
examine whether my own visual presentation, my brand, was truly aligned with how my
business goals and personal experience had evolved. I was ready for a marketing
makeover to align with the growth that I aspire to for Vandamm Interiors.
Here are roots of the fresh design:
Like my design outlook, my new logo has its foundation in Vandamm tradition — but
with new, unexpected and some paradoxical twists. It’s intended to be luxe without being
inaccessible. Playful and lively yet still solid. Colorful and bold. Connected to natural
movement. It is flexible enough to display a mix of moods from cool and chic, to warm
To accompany the visual identity, my team and I spent time finding the right words to
describe me, my values and my services vividly. To those who know me and how I work,
I hope “Curated Global Style” sparks recognition. I encourage you to peruse my
continuously developing website for more that we have written about the Vandamm
Interiors of 2023 and forward.
It takes time for a house to feel like home. Likewise, I am breaking in the new look. Hope
you like it and will accompany me on the next leg of my professional journey!